For Love Of Water (FLOW)

Obviously the health of our waterways is critical to the whitewater rafting and adventure travel industry.  However, healthy water is absolutely necessary for the planet’s survival.  In partnership with their guests, O.A.R.S. has contributed over $3.5 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company was established in 1969. 

“FLOW” (For Love Of Water) is an important documentary directed by Irena Salina that should not be missed.  It is a sobering look at the planet’s third-largest industry. (I had no idea water was the 3rd largest industry until I read the reviews for this film.)

Taken directly from the film’s website:

Irena Salina’s award-winning documentary investigation into what experts label the most important political and environmental issue of the 21st Century - The World Water Crisis.  Salina builds a case against the growing privatization of the world’s dwindling fresh water supply with an unflinching focus on politics, pollution, human rights, and the emergence of a domineering world water cartel.

Interviews with scientists and activists intelligently reveal the rapidly building crisis, at both the global and human scale, and the film introduces many of the governmental and corporate culprits behind the water grab, while begging the question "CAN ANYONE REALLY OWN WATER?"

Beyond identifying the problem, "FLOW" also gives viewers a look at the people and institutions providing practical solutions to the water crisis and those developing new technologies, which are fast becoming blueprints for a successful global and economic turnaround.